Bill Baker

Bill Baker is recognized internationally for his work in branding and marketing destinations and communities. With more than 30 years experience in over 25 countries, Bill has developed successful tourism marketing strategies for dozens of locations throughout the United States and Australia.

He has been directly involved in shaping some of the most respected destination branding campaigns in the USA, including Australia's highly acclaimed "Shrimp on the Barbie," which he directed for seven years. He has produced tourism strategies for the Sydney 2000 Olympic Games, and has been asked to provided strategic counsel to destinations around the world including Hong Kong, Guam, India, Macau, and Saudi Arabia, as well as Australia's global branding and integrated marketing campaigns.